BUSINESS INTERPRET AS A BABY? INTERESTING.....

Ch. 7 - Business Marketing

           As any other small to large companies, Johnson and Johnson is well founded in business marketing. For example, you can find Dell to IBM computers in most of all schools and colleges. Business marketing is defined as "the marketing of goods and services to individuals and organizations for purposes other than personal consumption". Johnson and Johnson unites with all pharmaceutic places, hospitals and any human care companies or facilities. All these companies unite and create a "Strategic Alliance", which is basically a cooperative agreement between business firms. As I have mentioned, Johnson and Johnson has recently joined with Synthes, a global manufacture of orthopedic device; another good example of what is called Business Marketing. 

       

              

Ch. 8 - Segmenting and Targeting Markets

Johnson and Johnson, as we all know its a human care for the world. JnJ's market segmentation has become a total complete market champion. Johnson and Johnson very first products were first aid kits and antiseptic and now producing and targeting all sorts of markets with a wide range of products for all sorts of care. Johnson and Johnson has and is joining forces to target other markets. Recently JnJ has joined with Synthes, a global manufacture of orthopedic devices. Johnson and Johnson has also dominated the global segmentation and demographic segmentation as well.

Ch. 11 - Developing and Managing Products

 

   "New products are important to sustain growth, increase revenues and profits, and replace obsolete items."

   

For every new product that Johnson and Johnson has brought and made, it gave them a sustainable amount of profits and growth. As any other big or small companies, they all have their ways of managing and developing their products. Johnson and Johnson improves or enhances their products by simply listening to their customers  and their pharmaceutical consumers. For example, they use both new prodcut strategy and product development for Clartin. Consumers wanted and needed a fast acting allergy relief medication that will help them with their day without being stopped by allergies; so they created a variety of Clartin. Clartin-Non Drowsy, Clartin-24 hours, and Clartin- Allergy and Congestion fast relief. Of course this was all done by the process of brainstorming their product strategy and development. 

Ch. 16 -Integrated Marketing Communications

     Johnson and Johnson has been successful since day one. Their main goal was and yet to this day, is human care around the word. After caring for human care, JnJ  target market were new born child's. JnJ promotes their baby care products by simply advertising their products through images, commercials, and displaying images or videos of infants; targeting parents. Who wouldnt want the best care or care products for their new born? JnJ pack promotional mix-combination of promotional tools such as advertising, personal selling, and sales promotion.

Their publicity is simply best put and said on their Credo:

 and not to mention, Johnson and Johnson has reach their Mass Communication by targeting their global market!

Ch. 10 - Product Concepts

  

      

         Johnson and Johnson has a substantial amount of human health care products; all targeting all markets of any age. Because of that, Johnson and Johnson has not only become a family brand but a global brand as well and brand loyalty company. They follow the whole concept of "planned obsolescence", where they modify every each and one of their products to become obsolete before they need replacement. The way Johnson and Johnson package their products are set in two ways. One, persuasive labeling, where they focus on the theme and promotional part of the product. Second, informational labeling, where they provide proper information to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Ch. 18 - Sales Promotion and Personal Selling

  Johnson and Johnson has and I must say it will always win and keeping their loyalty to all of their broad major consumers. Whether its pharmacies, hospitals, consumers, retail stores, and all over the world, Johnson and Johnson has ways to keep their consumers buying and trusting; all through proper promotion. JnJ has so much products that are both used and trusted by their loyal consumers. Listerine is a product that is well used in oral hygiene, besides from well used; Johnson and Johnson gives coupons in which entitles consumers to an immediate price reduction when they buy this product or certain products. They even offer premiums to most of their own products. You buy certain product(s) or and get another product for free. All of their baby care products offer rebates. Since baby care products are so expensive and rapidly consumed and used they offer cash refunds given for these products; in other words, rebate. Johnson and Johnson also promote their sales online. They also offer coupons, free shipping and handling. It is quite obvious and reasonable why Johnson and Johnson are the leading human care in the nation and world.

Ch. 17 - Advertising and Public Relations

Johnson and Johnson has spend over 2.810 billion on advertising on 2006 and 2007 combined. They execute the right fundamentals of using execution styles for advertising. They've used all sorts of media planning and hitting all aspects of getting their and other consumers attention.; simply by hitting and displaying images of cute adorable babies.

 Now, not just babies were used as advertising and bringing success to the plate. but other products where also being introduce, in other words, product advertising. products such as, Listerine, Tylenol, Aveeno, and Neutrogena are products that are one of the many few success of Johnson and Johnson's money making products. Infact, Johnson and Johnson has mastered the "advertising response function". 

Week 7 Chapter 15 Retailing

        Duane Reade has more than 250 convenient locations in NYC. Duane Reade, also known as a drugstore and a scrambled merchandising store. Duane Reade supplies its consumers with not just pharmaceutical goods but a wide range of other goods both traditional and non-traditional services under one roof. With 250 convenient locations its quite obvious Duane Reade is considered and known as a chain-store. Most of the Duane Reade stores have an "okay atmosphere". 

  

       When it comes to Retail prices, Duane Reade makes it both convenient and affordable in selecting the right prices that consumers will both be stimulated to buy and satisfy the "want" desire of their consumers. 

Duane Reade has come up with this brilliant idea. Where consumers are given dollar reward club cards, if desirable; for every purchase a consumer makes he/she will get reward points and discount prices on selected products.

                                          

Week 6-Ch. 6 - Consumer Decision Making

Johnson and Johnson has earned and earning other consumers trust. Majority of all JnJ consumers don't have to even decide whether to choose a JnJ product over another phony, imitation of their product. The logo and name itself is a relying and well known company both national and international. JnJ analyze their consumers behaviors by implied research such as scientific research and coming up with better products that their consumers ask or need for their well being health. When it comes to needing recognition, Johnson and Johnson doesn't need for their consumers to gain more or know more about their product. For 125 years they gained their recognition. As for Internal Stimuli, all parents know that when it comes to rashes or a baby's skin care, JnJ is who they come up to with answers.

Week 5-Ch. 5 - Developing A Global Vision

Global vision is a must and a very important aspect for all  companies. Johnson and Johnson introduced themselves to many countries; such as Africa, Asia/Pacific, Europe, Latin America and the Middle east. Health care is a very important issue but providing the best health care is what Johnson and Johnson is known for. Unfortunately, Johnson and Johnson has failed to provide or job outsourced. In fact, they are labeled as a capital-intensive. They slashed jobs and closed facilities. However, they are a multinational corporation company that both imports and exports their health care products, which in fact helps them stay on top of their market game.

Week 4-Ch. 4 - The Marketing Environment

      Johnson and Johnson, since 1886-2011(125 years) is a company of enduring strength. Johnson and Johnson never fail to captivate anyone or their consumers. J n J focus is to be more and more productive and providing the essential care needed to expect from their people and everyone around the world. Unlike any other companies out there, such as Nike, McDonalds and so on; generally focus on a specific age group or catch certain age citizen’s attention. Nevertheless, Johnson and Johnson does not just focus on a generations Y or generation X, it targets all Generations Y, X, Tweens and Baby Boomers. In other words, their focus is broadly human health and stability. Their products can range from very affordable to expensive but of course Johnson and Johnson makes sure that all of their medication products being provided to their people. Whether it is Medicaid, Medicare, or life insurance, Johnson and Johnson makes sure and are negotiable to all sorts of insurance providers and supporting the medication needs for the people. Whether you are a Hispanic, Black, Asian, or Caucasian, Johnson and Johnson makes sure YOU and ALL are healthy and moving.
     "People and values are Johnson & Johnson’s greatest assets. We know that every invention, every product, and every breakthrough we’ve brought to human health and well-being has been powered by people. Our people strive to make a difference. We believe the shared values embodied in Our Credo help us attract and keep the most talented values-driven people in the world."- Johnson brothers.

Ch. 3 - Ethics & Social Responsibility

      Building a company can be quite a long journey. But building a company with the right fundamentals of becoming and being a strong and successful company begins and starts with the right "Ethics and Social Responsibility". Johnson and Johnson have and is the leader in both ethics and social responsibilities. On the Johnson and Johnson corporate website (http://www.jnj.com/connect/about-jnj/jnj-credo/?flash=true) they state “Our Credo challenges us to put the needs and well-being of the people we serve first. Our Credo is more than just a moral compass- we believe it’s a recipe for business success. As a key player in the pharmaceutical and health care industry, Johnson & Johnson understands the responsibility they have when it comes to providing safe products to their consumers, as the risks tied to faulty products within this industry are particularly sensitive." With that being said, JnJ have even taken their commitment even further. They are now focusing on protecting the environment, by simply reducing energy use (Carbon Dioxide), water use, paper and packaging, and waste reduction. In fact, JnJ had cleared all Tylenol extra-strength products of the shelves. Why? An unknown suspected or suspects poured a hazardous and deadly chemical, called Cyanide. This cost JnJ $100 million dollars but they were determine and willingly to clear this product and fix the injurious crisis. This occurred around1989. Talk about Ethics and Social Responsibilities!

Ch. 2 - Strategic Planning for Competitive Advantage

    Johnson & Johnson strategic planning is to remain an impeccable and meeting all expectations of human-care consumers and for its sellers, from pharmaceutical and medical device and diagnostics markets. What makes Johnson and Johnson standout from all their competitors? The answer is their commitment to reaching out to those in need, staying faithfully loyal to their consumers. Johnson and Johnson face's major competitors, but that one product  I choose that stands out the most from all their successful human-care medication, is Remicade(Remicade^® (infliximab) is a prescription medication licensed to treat certain inflammatory conditions that affect the joints, skin, or digestive system. http://arthritis.emedtv.com/remicade/remicade-uses.html).  This is what I call a "miracle expectation". after all, the Johnson brothers primary not secondary goal, was and is to put the needs and well beings of those who come first, their people, us.    

Worlds trustworthy company in care

            An undoubtable daring idea of three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found Johnson & Johnson in New Brunswick, New Jersey, U.S; would have never thought their company would be the world leaders in transforming care for patients, consumers and communities around the world. Since 1886-2011 Johnson and Johnson still stand and going strong. In my strongest opinion, I believe that Johnson and Johnson are and will always be the most intellectual and successful leading companies till the very end. Johnson and Johnson is not just a company, but also a family who values what they produce and reach satisfaction for all out there. For those who do not agree have a look for yourself and read their "Our Credo". Thank you.