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Monday, March 14, 2011

Week 7 Chapter 15 Retailing

        Duane Reade has more than 250 convenient locations in NYC. Duane Reade, also known as a drugstore and a scrambled merchandising store. Duane Reade supplies its consumers with not just pharmaceutical goods but a wide range of other goods both traditional and non-traditional services under one roof. With 250 convenient locations its quite obvious Duane Reade is considered and known as a chain-store. Most of the Duane Reade stores have an "okay atmosphere". 

  
       When it comes to Retail prices, Duane Reade makes it both convenient and affordable in selecting the right prices that consumers will both be stimulated to buy and satisfy the "want" desire of their consumers. 
Duane Reade has come up with this brilliant idea. Where consumers are given dollar reward club cards, if desirable; for every purchase a consumer makes he/she will get reward points and discount prices on selected products.
                                          




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