Popular Posts

Monday, April 11, 2011

Ch. 16 -Integrated Marketing Communications

     Johnson and Johnson has been successful since day one. Their main goal was and yet to this day, is human care around the word. After caring for human care, JnJ  target market were new born child's. JnJ promotes their baby care products by simply advertising their products through images, commercials, and displaying images or videos of infants; targeting parents. Who wouldnt want the best care or care products for their new born? JnJ pack promotional mix-combination of promotional tools such as advertising, personal selling, and sales promotion.
Their publicity is simply best put and said on their Credo:
 and not to mention, Johnson and Johnson has reach their Mass Communication by targeting their global market!

No comments:

Post a Comment