Ch. 3 - Ethics & Social Responsibility

      Building a company can be quite a long journey. But building a company with the right fundamentals of becoming and being a strong and successful company begins and starts with the right "Ethics and Social Responsibility". Johnson and Johnson have and is the leader in both ethics and social responsibilities. On the Johnson and Johnson corporate website (http://www.jnj.com/connect/about-jnj/jnj-credo/?flash=true) they state “Our Credo challenges us to put the needs and well-being of the people we serve first. Our Credo is more than just a moral compass- we believe it’s a recipe for business success. As a key player in the pharmaceutical and health care industry, Johnson & Johnson understands the responsibility they have when it comes to providing safe products to their consumers, as the risks tied to faulty products within this industry are particularly sensitive." With that being said, JnJ have even taken their commitment even further. They are now focusing on protecting the environment, by simply reducing energy use (Carbon Dioxide), water use, paper and packaging, and waste reduction. In fact, JnJ had cleared all Tylenol extra-strength products of the shelves. Why? An unknown suspected or suspects poured a hazardous and deadly chemical, called Cyanide. This cost JnJ $100 million dollars but they were determine and willingly to clear this product and fix the injurious crisis. This occurred around1989. Talk about Ethics and Social Responsibilities!