Popular Posts

Monday, March 28, 2011

Ch. 18 - Sales Promotion and Personal Selling

  Johnson and Johnson has and I must say it will always win and keeping their loyalty to all of their broad major consumers. Whether its pharmacies, hospitals, consumers, retail stores, and all over the world, Johnson and Johnson has ways to keep their consumers buying and trusting; all through proper promotion. JnJ has so much products that are both used and trusted by their loyal consumers. Listerine is a product that is well used in oral hygiene, besides from well used; Johnson and Johnson gives coupons in which entitles consumers to an immediate price reduction when they buy this product or certain products. They even offer premiums to most of their own products. You buy certain product(s) or and get another product for free. All of their baby care products offer rebates. Since baby care products are so expensive and rapidly consumed and used they offer cash refunds given for these products; in other words, rebate. Johnson and Johnson also promote their sales online. They also offer coupons, free shipping and handling. It is quite obvious and reasonable why Johnson and Johnson are the leading human care in the nation and world.

No comments:

Post a Comment