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Monday, March 7, 2011

Week 6-Ch. 6 - Consumer Decision Making

Johnson and Johnson has earned and earning other consumers trust. Majority of all JnJ consumers don't have to even decide whether to choose a JnJ product over another phony, imitation of their product. The logo and name itself is a relying and well known company both national and international. JnJ analyze their consumers behaviors by implied research such as scientific research and coming up with better products that their consumers ask or need for their well being health. When it comes to needing recognition, Johnson and Johnson doesn't need for their consumers to gain more or know more about their product. For 125 years they gained their recognition. As for Internal Stimuli, all parents know that when it comes to rashes or a baby's skin care, JnJ is who they come up to with answers.

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