Popular Posts

Thursday, April 21, 2011

Ch. 11 - Developing and Managing Products

 
   "New products are important to sustain growth, increase revenues and profits, and replace obsolete items."

   

For every new product that Johnson and Johnson has brought and made, it gave them a sustainable amount of profits and growth. As any other big or small companies, they all have their ways of managing and developing their products. Johnson and Johnson improves or enhances their products by simply listening to their customers  and their pharmaceutical consumers. For example, they use both new prodcut strategy and product development for Clartin. Consumers wanted and needed a fast acting allergy relief medication that will help them with their day without being stopped by allergies; so they created a variety of Clartin. Clartin-Non Drowsy, Clartin-24 hours, and Clartin- Allergy and Congestion fast relief. Of course this was all done by the process of brainstorming their product strategy and development. 

1 comment: