Johnson and Johnson has a substantial amount of human health care products; all targeting all markets of any age. Because of that, Johnson and Johnson has not only become a family brand but a global brand as well and brand loyalty company. They follow the whole concept of "planned obsolescence", where they modify every each and one of their products to become obsolete before they need replacement. The way Johnson and Johnson package their products are set in two ways. One, persuasive labeling, where they focus on the theme and promotional part of the product. Second, informational labeling, where they provide proper information to help consumers make proper product selections and lower their cognitive dissonance after the purchase.
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