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Monday, February 7, 2011

Ch. 2 - Strategic Planning for Competitive Advantage


    Johnson & Johnson strategic planning is to remain an impeccable and meeting all expectations of human-care consumers and for its sellers, from pharmaceutical and medical device and diagnostics markets. What makes Johnson and Johnson standout from all their competitors? The answer is their commitment to reaching out to those in need, staying faithfully loyal to their consumers. Johnson and Johnson face's major competitors, but that one product  I choose that stands out the most from all their successful human-care medication, is Remicade(Remicade® (infliximab) is a prescription medication licensed to treat certain inflammatory conditions that affect the joints, skin, or digestive system. http://arthritis.emedtv.com/remicade/remicade-uses.html).  This is what I call a "miracle expectation". after all, the Johnson brothers primary not secondary goal, was and is to put the needs and well beings of those who come first, their people, us.    

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