As any other small to large companies, Johnson and Johnson is well founded in business marketing. For example, you can find Dell to IBM computers in most of all schools and colleges. Business marketing is defined as "the marketing of goods and services to individuals and organizations for purposes other than personal consumption". Johnson and Johnson unites with all pharmaceutic places, hospitals and any human care companies or facilities. All these companies unite and create a "Strategic Alliance", which is basically a cooperative agreement between business firms. As I have mentioned, Johnson and Johnson has recently joined with Synthes, a global manufacture of orthopedic device; another good example of what is called Business Marketing.
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