Ch. 11 - Developing and Managing Products

 

   "New products are important to sustain growth, increase revenues and profits, and replace obsolete items."

   

For every new product that Johnson and Johnson has brought and made, it gave them a sustainable amount of profits and growth. As any other big or small companies, they all have their ways of managing and developing their products. Johnson and Johnson improves or enhances their products by simply listening to their customers  and their pharmaceutical consumers. For example, they use both new prodcut strategy and product development for Clartin. Consumers wanted and needed a fast acting allergy relief medication that will help them with their day without being stopped by allergies; so they created a variety of Clartin. Clartin-Non Drowsy, Clartin-24 hours, and Clartin- Allergy and Congestion fast relief. Of course this was all done by the process of brainstorming their product strategy and development. 

Ch. 16 -Integrated Marketing Communications

     Johnson and Johnson has been successful since day one. Their main goal was and yet to this day, is human care around the word. After caring for human care, JnJ  target market were new born child's. JnJ promotes their baby care products by simply advertising their products through images, commercials, and displaying images or videos of infants; targeting parents. Who wouldnt want the best care or care products for their new born? JnJ pack promotional mix-combination of promotional tools such as advertising, personal selling, and sales promotion.

Their publicity is simply best put and said on their Credo:

 and not to mention, Johnson and Johnson has reach their Mass Communication by targeting their global market!

Ch. 10 - Product Concepts

  

      

         Johnson and Johnson has a substantial amount of human health care products; all targeting all markets of any age. Because of that, Johnson and Johnson has not only become a family brand but a global brand as well and brand loyalty company. They follow the whole concept of "planned obsolescence", where they modify every each and one of their products to become obsolete before they need replacement. The way Johnson and Johnson package their products are set in two ways. One, persuasive labeling, where they focus on the theme and promotional part of the product. Second, informational labeling, where they provide proper information to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Ch. 18 - Sales Promotion and Personal Selling

  Johnson and Johnson has and I must say it will always win and keeping their loyalty to all of their broad major consumers. Whether its pharmacies, hospitals, consumers, retail stores, and all over the world, Johnson and Johnson has ways to keep their consumers buying and trusting; all through proper promotion. JnJ has so much products that are both used and trusted by their loyal consumers. Listerine is a product that is well used in oral hygiene, besides from well used; Johnson and Johnson gives coupons in which entitles consumers to an immediate price reduction when they buy this product or certain products. They even offer premiums to most of their own products. You buy certain product(s) or and get another product for free. All of their baby care products offer rebates. Since baby care products are so expensive and rapidly consumed and used they offer cash refunds given for these products; in other words, rebate. Johnson and Johnson also promote their sales online. They also offer coupons, free shipping and handling. It is quite obvious and reasonable why Johnson and Johnson are the leading human care in the nation and world.

Ch. 17 - Advertising and Public Relations

Johnson and Johnson has spend over 2.810 billion on advertising on 2006 and 2007 combined. They execute the right fundamentals of using execution styles for advertising. They've used all sorts of media planning and hitting all aspects of getting their and other consumers attention.; simply by hitting and displaying images of cute adorable babies.

 Now, not just babies were used as advertising and bringing success to the plate. but other products where also being introduce, in other words, product advertising. products such as, Listerine, Tylenol, Aveeno, and Neutrogena are products that are one of the many few success of Johnson and Johnson's money making products. Infact, Johnson and Johnson has mastered the "advertising response function". 

Week 7 Chapter 15 Retailing

        Duane Reade has more than 250 convenient locations in NYC. Duane Reade, also known as a drugstore and a scrambled merchandising store. Duane Reade supplies its consumers with not just pharmaceutical goods but a wide range of other goods both traditional and non-traditional services under one roof. With 250 convenient locations its quite obvious Duane Reade is considered and known as a chain-store. Most of the Duane Reade stores have an "okay atmosphere". 

  

       When it comes to Retail prices, Duane Reade makes it both convenient and affordable in selecting the right prices that consumers will both be stimulated to buy and satisfy the "want" desire of their consumers. 

Duane Reade has come up with this brilliant idea. Where consumers are given dollar reward club cards, if desirable; for every purchase a consumer makes he/she will get reward points and discount prices on selected products.

                                          

Week 6-Ch. 6 - Consumer Decision Making

Johnson and Johnson has earned and earning other consumers trust. Majority of all JnJ consumers don't have to even decide whether to choose a JnJ product over another phony, imitation of their product. The logo and name itself is a relying and well known company both national and international. JnJ analyze their consumers behaviors by implied research such as scientific research and coming up with better products that their consumers ask or need for their well being health. When it comes to needing recognition, Johnson and Johnson doesn't need for their consumers to gain more or know more about their product. For 125 years they gained their recognition. As for Internal Stimuli, all parents know that when it comes to rashes or a baby's skin care, JnJ is who they come up to with answers.