Ch. 17 - Advertising and Public Relations

Johnson and Johnson has spend over 2.810 billion on advertising on 2006 and 2007 combined. They execute the right fundamentals of using execution styles for advertising. They've used all sorts of media planning and hitting all aspects of getting their and other consumers attention.; simply by hitting and displaying images of cute adorable babies.

 Now, not just babies were used as advertising and bringing success to the plate. but other products where also being introduce, in other words, product advertising. products such as, Listerine, Tylenol, Aveeno, and Neutrogena are products that are one of the many few success of Johnson and Johnson's money making products. Infact, Johnson and Johnson has mastered the "advertising response function".