Ch. 18 - Sales Promotion and Personal Selling

  Johnson and Johnson has and I must say it will always win and keeping their loyalty to all of their broad major consumers. Whether its pharmacies, hospitals, consumers, retail stores, and all over the world, Johnson and Johnson has ways to keep their consumers buying and trusting; all through proper promotion. JnJ has so much products that are both used and trusted by their loyal consumers. Listerine is a product that is well used in oral hygiene, besides from well used; Johnson and Johnson gives coupons in which entitles consumers to an immediate price reduction when they buy this product or certain products. They even offer premiums to most of their own products. You buy certain product(s) or and get another product for free. All of their baby care products offer rebates. Since baby care products are so expensive and rapidly consumed and used they offer cash refunds given for these products; in other words, rebate. Johnson and Johnson also promote their sales online. They also offer coupons, free shipping and handling. It is quite obvious and reasonable why Johnson and Johnson are the leading human care in the nation and world.

Ch. 17 - Advertising and Public Relations

Johnson and Johnson has spend over 2.810 billion on advertising on 2006 and 2007 combined. They execute the right fundamentals of using execution styles for advertising. They've used all sorts of media planning and hitting all aspects of getting their and other consumers attention.; simply by hitting and displaying images of cute adorable babies.

 Now, not just babies were used as advertising and bringing success to the plate. but other products where also being introduce, in other words, product advertising. products such as, Listerine, Tylenol, Aveeno, and Neutrogena are products that are one of the many few success of Johnson and Johnson's money making products. Infact, Johnson and Johnson has mastered the "advertising response function". 

Week 7 Chapter 15 Retailing

        Duane Reade has more than 250 convenient locations in NYC. Duane Reade, also known as a drugstore and a scrambled merchandising store. Duane Reade supplies its consumers with not just pharmaceutical goods but a wide range of other goods both traditional and non-traditional services under one roof. With 250 convenient locations its quite obvious Duane Reade is considered and known as a chain-store. Most of the Duane Reade stores have an "okay atmosphere". 

  

       When it comes to Retail prices, Duane Reade makes it both convenient and affordable in selecting the right prices that consumers will both be stimulated to buy and satisfy the "want" desire of their consumers. 

Duane Reade has come up with this brilliant idea. Where consumers are given dollar reward club cards, if desirable; for every purchase a consumer makes he/she will get reward points and discount prices on selected products.

                                          

Week 6-Ch. 6 - Consumer Decision Making

Johnson and Johnson has earned and earning other consumers trust. Majority of all JnJ consumers don't have to even decide whether to choose a JnJ product over another phony, imitation of their product. The logo and name itself is a relying and well known company both national and international. JnJ analyze their consumers behaviors by implied research such as scientific research and coming up with better products that their consumers ask or need for their well being health. When it comes to needing recognition, Johnson and Johnson doesn't need for their consumers to gain more or know more about their product. For 125 years they gained their recognition. As for Internal Stimuli, all parents know that when it comes to rashes or a baby's skin care, JnJ is who they come up to with answers.