Ch. 8 - Segmenting and Targeting Markets

Johnson and Johnson, as we all know its a human care for the world. JnJ's market segmentation has become a total complete market champion. Johnson and Johnson very first products were first aid kits and antiseptic and now producing and targeting all sorts of markets with a wide range of products for all sorts of care. Johnson and Johnson has and is joining forces to target other markets. Recently JnJ has joined with Synthes, a global manufacture of orthopedic devices. Johnson and Johnson has also dominated the global segmentation and demographic segmentation as well.