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Monday, May 9, 2011
Ch. 7 - Business Marketing
As any other small to large companies, Johnson and Johnson is well founded in business marketing. For example, you can find Dell to IBM computers in most of all schools and colleges. Business marketing is defined as "the marketing of goods and services to individuals and organizations for purposes other than personal consumption". Johnson and Johnson unites with all pharmaceutic places, hospitals and any human care companies or facilities. All these companies unite and create a "Strategic Alliance", which is basically a cooperative agreement between business firms. As I have mentioned, Johnson and Johnson has recently joined with Synthes, a global manufacture of orthopedic device; another good example of what is called Business Marketing.
Tuesday, May 3, 2011
Ch. 8 - Segmenting and Targeting Markets
Johnson and Johnson, as we all know its a human care for the world. JnJ's market segmentation has become a total complete market champion. Johnson and Johnson very first products were first aid kits and antiseptic and now producing and targeting all sorts of markets with a wide range of products for all sorts of care. Johnson and Johnson has and is joining forces to target other markets. Recently JnJ has joined with Synthes, a global manufacture of orthopedic devices. Johnson and Johnson has also dominated the global segmentation and demographic segmentation as well.
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