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Thursday, April 21, 2011

Ch. 11 - Developing and Managing Products

 
   "New products are important to sustain growth, increase revenues and profits, and replace obsolete items."

   

For every new product that Johnson and Johnson has brought and made, it gave them a sustainable amount of profits and growth. As any other big or small companies, they all have their ways of managing and developing their products. Johnson and Johnson improves or enhances their products by simply listening to their customers  and their pharmaceutical consumers. For example, they use both new prodcut strategy and product development for Clartin. Consumers wanted and needed a fast acting allergy relief medication that will help them with their day without being stopped by allergies; so they created a variety of Clartin. Clartin-Non Drowsy, Clartin-24 hours, and Clartin- Allergy and Congestion fast relief. Of course this was all done by the process of brainstorming their product strategy and development. 

Monday, April 11, 2011

Ch. 16 -Integrated Marketing Communications

     Johnson and Johnson has been successful since day one. Their main goal was and yet to this day, is human care around the word. After caring for human care, JnJ  target market were new born child's. JnJ promotes their baby care products by simply advertising their products through images, commercials, and displaying images or videos of infants; targeting parents. Who wouldnt want the best care or care products for their new born? JnJ pack promotional mix-combination of promotional tools such as advertising, personal selling, and sales promotion.
Their publicity is simply best put and said on their Credo:
 and not to mention, Johnson and Johnson has reach their Mass Communication by targeting their global market!

Monday, April 4, 2011

Ch. 10 - Product Concepts

  

      
         Johnson and Johnson has a substantial amount of human health care products; all targeting all markets of any age. Because of that, Johnson and Johnson has not only become a family brand but a global brand as well and brand loyalty company. They follow the whole concept of "planned obsolescence", where they modify every each and one of their products to become obsolete before they need replacement. The way Johnson and Johnson package their products are set in two ways. One, persuasive labeling, where they focus on the theme and promotional part of the product. Second, informational labeling, where they provide proper information to help consumers make proper product selections and lower their cognitive dissonance after the purchase.